Inspired by The Sisterhood of the Traveling Pants, Wang captioned the post, “Sisterhood of the @Amazon dress.” If it seems that you’re seeing newscasters across the country wearing the same dress, you’re not imagining things. On July 16, Frances Wang, an anchor with ABC10 in Sacramento, Calif., decided to have a little fun by tweeting out a chart — created by ABC10 production assistant Stephen Leonardi — showing women newscasters all over the country wearing the same budget-friendly Sidefeel $20 dress from Amazon (which is currently sold out).
“It’s not really a ‘traveling’ dress because everyone has their own — it’s the Amazon dress!” Wang tells Yahoo Style. how does a dress go viral so quickly? As it turns out, many women newscasters belong to a private Facebook group in which they share everything from fashion finds to style solutions and relationship advice. When a newscaster discovers a cute, affordable, and work-friendly dress, she’ll post it to the group, inspiring several others to buy it.